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Written by Benjamin Moore Pinnacle Decorating South
A client came as much as me just recently as well as mentioned that they liked my paint, however that we were so expensive. I thanked him for coming as well as speaking to me as well as asked costly compared to what or whom? as well as was it a reasonable comparison?. He mentioned Sherwin Williams as well as their Emerald, which they suggest is their equivalent to my Aura. He stated that emerald was $75.49 a gallon as well as we were 79.99, so what was the difference between us?.
I told him that I was more than happy to explain the 5 dollar difference, which I’ll broaden on here. Unlike emerald I can promise the complying with with Aura:
– 1 hour recoat window, not 2 or 3 hours.
– Guaranteed 2 coat protection any type of color over any type of color, superior application (no backrolling required, just roll out the paint as well as let it self-level as well as when it dries, it takes care of itself as well as leaves a smooth finish.
– Washability as well as excellent color retention, in addition to mildew resistance so it can be utilized in bathrooms or high wetness areas.
– Not to mention the truth that the paint is zero VOC, which means that it has reduced odor as well as is much better for your health and wellness with its reduced emissions.
It was at that point I asked him if I had covered $5 in value, as well as if that assisted explain the difference between Benjamin Moore as well as all others. Sufficed to state that he left happier after getting an in depth explanation, as well as so I hope to share that info with you, to ensure that you get a much better appreciation for why the high quality of the material matters.
Recoat
It is extremely simple to get a excellent surface with Aura, it does so much of the work for you. As I mentioned above most paints have a 2-3 or even 4 hour recoat window, which is to enable the finish to dry sufficient on the surface such that when you recoat you don’t danger reactivating it as well as now have a thicker wet coat of paint that will take longer to dry as well as remedy (harden). Aura dries to the touch in a half hour as well as can be recoated in an hour, if not sooner based on environmental factors such as warm as well as humidity. This means that I can recoat a wall in a fraction of the time, as well as get my job done that much sooner.
Application
Aura self levels wonderfully, so much to ensure that all you do to apply is it roll it out, up as well as down, delegated right (or whatever direction you started from), as well as when you reload your roller to roll into the wet edge as well as continue on. No backrolling is required, as well as is even a poor thing to do since Aura has such high adhesion as well as dries so quickly that it pulls itself off the wall when you try. What this means is that you don’t have to go back over what you have already done, you just wait on it to dry as well as then do your surface coat.
Wash-ability
Not many paints are scrubbable, as well as by scrubbable I mean that you can clean the surface without taking any type of of the finish off the wall together with the stain/marking. many people (even those in the paint industry) get the terms washable as well as scrubbable mixed up, however the difference is that washable means that you are eliminating or abrading the surface of the paint off to clean the area. Aura is such a difficult surface as well as so durable (because of those flakes of pigment developing something akin to scale armor) that it does not come off the wall with the stain. All you requirement is a fabric as well as some warm water as well as your walls are quickly cleaned. Do not utilize cleaners with ammonia on your walls, that will breakdown the surface as well as cause the paint to find off the wall, so no harsh cleaners.
Two coat Coverage
Because Aura has those flakes of pigment, the paint really covers much better because of overlapping instead of crosslinking. What this means is that Aura can cover any type of color with any type of color, so long as two appropriate coats are applied, with a coat of paint being 4 mils thick when wet. most paints are 25% volume solid, which means a 4 mil coat dries to 1 mil think, whereas Aura is 50% volume solid, so one coat is twice the mil build, as well as 2 coats 4 times the build. This likewise assists in the toughness as well as color retention over time. Your leaving more paint on the wall than the competition, which is really providing you less for the exact same amount of work.
Edmonton painting & Supplies
From interior as well as exterior paint, to spots for your deck as well as fence, Benjamin Moore Edmonton has the products you requirement to do the task your believing of, including concrete as well as garage floors. Come to our three places ( Benjamin Moore places in Edmonton ) as well as get the advice as well as guidance you need, together with your 20% discount rate for being a RenovationFind member.
Visit us today! Benjamin Moore
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